Marketing

Go-to-Market Lead - Product Marketing - Founder's Office

Kochi, Kerala
Work Type: Full Time

When you work with us at CoinedOne, your work will affect how parents in India interact with, nurture, and protect their children in this digital age. That means you will also impact what the future holds for them and ultimately make a difference to the level of society and the country's development as a whole.


Simply put, our vision with Parentry.app, our flagship product, is to use technology to help parents and children harness the power of the web for a brighter future while keeping them informed about digital parenting strategies that enhance relationships and help ward off dangers and negative influences stemming from the web.


As the GTM Manager, you will be a key part of the company’s growth strategy. You will be responsible for working at strategic levels to help grow the company quickly and effectively.



  • Take full ownership of the Go-to-market strategy.
  • Develop excellent working relationships with the Sales team
  • Devise product go-to-market process, plan timelines, launch scenarios, pricing, and promotions
  • Undertake constant competitor analysis
  • Develop a detailed knowledge of the market's actual needs
  • Create and implement solutions.
  • Spot risks to new product lines or sales channels and develops relevant responding plans.
  • Update marketing data to gather new business intelligence
  • Liaise with senior teams across multiple channels and transform data-led knowledge into specific strategic plans.
  • Be aware of global competition trends and the characteristics of each region to ensure smooth product launches.
  • Constantly communicate with stakeholders and clients.



  • 2-3 years of experience in Mobile apps or Platform based application organization
  • Sales, Solution Engineering, GTM Strategy creation and implementation, management consulting, or similar experience at a leading SaaS or a similar company in the B2C space
  • Global experience working with distributed teams
  • Have experience in building B2C growth strategies
  • Excellent communication and presentation skills (written and verbal)
  • Metrics-driven and ruthlessly focused on business outcomes
  • Excellent verbal and written communication skills.
  • Thrives less on organization size than on driving business outcomes.



  • Location - Remote or On-site KTIZ (Kerala Technology Innovation Zone), Kalamassery, Kochi, Kerala. (We do have accommodation facilities for outstation candidates nearby the office)
  • Joining Date - Tomorrow :)


What's in it for you?


People who have joined us in the past have experienced tremendous growth. You will be working closely with the Founders on a day-to-day basis. Reporting to the Founder and CEO in charge of the sales and marketing affairs, you will learn and run experiments with great mentoring. People who join us are smart and always end up smarter.

Submit Your Application

You have successfully applied
  • You have errors in applying